You probably haven’t been paying much attention to social media lately if you haven’t seen TikTok’s relentless surge to prominence.
If that’s the case, you’re most likely not operating a business. Thus, you might not want to use this guide.)
TikTok just declared having 1 billion active monthly users, and it is still expanding at an astounding rate. That is a 45% rise over the prior year.
It should come as no surprise that digital marketers are paying close attention to the platform in an effort to capitalize on its enormous user base and distinctive design.
Do TikTok advertising, though, make sense? Can they help your business, too?
What are the advertisements on TikTok?
TikTok advertisements can be found in-feed in a variety of ways.
Advertisers prefer standard video placements, such as feed advertisements and TopView commercials. They give brands the ability to enhance landing page traffic, high levels of interaction, and vast scalability.
However, advertisers with larger budgets can also choose more customized activations (like Hashtag Challenges and Branded Lenses).
All TikTok ad formats have one thing in common. Engaging visuals and high-quality video content are highly valued on the site.
What is the cost of TikTok ads?
A social network that is crazily successful, has a huge following, and innovative ad formats?
To put it briefly, everything relies on the format you are using.
The lengthier answer is that ordinary in-feed video advertising requires a minimum investment of around £400. It also mandates a minimum spend of £15 for each unique ad group.
Producing and launching bespoke ad formats, like Branded Lenses, will be far more expensive.
While Brand Takeovers can cost an astounding £36,000 per day, Branded Hashtag Challenges can run up to £110,000 for a week.
The good news is that traditional in-feed TikTok advertising still allows you to get outstanding results. Video commercials are far more cost effective and can still get great performance, even though branded effects can look amazing and become viral celebrities.
What price structure does TikTok use?
You can choose from three different pricing options for your TikTok ad campaign:
Cost Per Click, or CPC
Cost Per Mille, or CPM
Cost Per View, or CPV
Your advertising goal will dictate your pricing strategy. For instance, a CPC purchase is most appropriate when the goal is app installs or website visits.
Do TikTok advertisements work?
TikTok is already establishing an outstanding reputation for providing advertising across a wide range of sectors with excellent results.
TikTok is helping a lot of e-commerce firms accomplish a range of goals.
The platform offers advertisers a tonne of opportunities. The secret is to choose the appropriate formats, make use of compelling creatives, and focus on the correct consumers.
Is the advertising on TikTok worth the money?
In the sponsored social media arena, TikTok is still a relatively young participant.
Many well-known companies, including Nike and Netflix, frequently run advertisements on TikTok, but they also have access to almost limitless funds for marketing.
Here are seven reasons to use TikTok advertisements.
Impressive outcomes are being obtained by numerous e-commerce advertising from TikTok.
1. The scope is enormous and expanding:
Recently, TikTok announced that 1 billion people utilize the advertising site each month.
That is a truly astounding figure. The fact that TikTok only seems to be growing in popularity makes this even more astounding.
Advertisers using TikTok advertising can quickly increase brand awareness and reach a vast audience of potential customers.
Brands may dramatically increase their income and drive a significant number of conversions with the appropriate creative assets and marketing plan.
Additionally, TikTok is continually growing its selection of advertising possibilities, providing businesses with newer formats and chances to increase conversions.
Although Spark Ads, the TikTok native format, were only introduced in 2021, several advertisers have already found success with them.
2. Research from customers supports it:
The efficiency of TikTok advertising was recently studied by DISQO, a consumer analytics company, and the findings are quite striking.
66% of users thought favorably of TikTok advertising, while 52% of users thought the platform’s advertisements were entertaining and interesting.
Advertising benefits greatly from being able to target receptive audiences because these people are willing to interact with campaigns and don’t think advertising is invasive.
The good news, however, doesn’t end there.
Following an advertisement, 32% of users looked up a company or product online, and TikTok users’ shopping basket values were between 6 and 12% greater than those of non-users.
Now, marketers have additional visibility into the efficacy of their campaigns thanks to the ability to measure the impact of their TikTok commercials using the DISQO research tools.
3. There are opportunities for clever targeting:
Precise targeting is essential to the success of any paid social media campaign.
Fortunately, while launching TikTok ads, advertisers have access to some intelligent targeting tools.
Typical methods for focusing on a certain audience include:
Demographic (gender, age, place of residence, etc.)
Interests (derived via following an account, engaging with material, etc.)
Device (depending on device kind, operating system, etc.)
But using Custom Audiences, brands may also develop more detailed categories, such as:
Customer File (according to how your first-party data matches)
Engagement is measured by clicks, impressions, views, and other ad metrics
App Activity (derived from clicks, purchases, and other activity on your app)
Website traffic (derived from webpage views, add-to-cart, and other activities)
Lead generation (predicated on how well your lead ads are doing)
5. TikTok provides a variety of formats.
One of the main advantages of TikTok advertising for marketers is the variety of ad formats that are offered.
Ads can achieve remarkable outcomes with standard in-feed placements and powerful formats like Top View.
Consumers are eager and willing to interact with companies, and the platform’s layout encourages audacious and striking visual interpretations. The correct asset can draw attention right away in a video ad because it is full-screen and very visible in the feed.
Additionally, these forms accommodate various marketing budgets. So there are lots of possibilities accessible, regardless of your level of experience or budget—smaller advertisers with a test budget or experienced companies prepared to spend large sums of money.
6. The demographic is changing
There’s definitely some truth to the rumor that TikTok caters mostly to younger people. There are a lot of Gen Z users on the platform.
Ages 10 to 19 account for 25% of US TikTok users, while 20 to 29 account for 22%.
But as TikTok grows, it will unavoidably begin to draw in a broader user base and appeal to older demographics.
Currently, 21.7% of US users are between the ages of 30 and 39, while 31.3% are older than 40. Surprisingly, the TikTok audience has been getting more and more diverse over time.
7. The authenticity of TikTok material
Creating impactful sponsored social media advertisements doesn’t need high-end gear or Hollywood-caliber production.
On TikTok Ads, in particular, this is accurate.
The platform’s natural material frequently has an honest, genuine, and relatable vibe. To make advertisements that connect with your target demographic, you don’t need to have a large production budget.
Less expensive methods can really have a greater impact and give your brand a more genuine, personal feel.
Basic video assets combined with a high-quality phone camera and well-thought-out lighting can be really effective. Just be sure to emphasize your main selling points and concentrate on your items.
Because of this, influencer marketing and user-generated content may both do remarkably well on TikTok.